The publishing company I have researched is Conde Nast Digital. It was established in 1995 having its first clients being vogue and GQ. Conde Nast websites attracts ‘2.6 million users and has 46 million pages viewed each month.’ This Company publishes magazines such as Glamour, Brides Magazine, Vogue, GQ and many others. The magazines chosen to be published all follow a common trait of being magazines based on improving the quality of lifestyle by dealing with fashion, beauty, technology, automotive and travel based articles to name a few. The magazines publish tend to be heavily dealing with stereotypical male attributes or traits that are often stereotyped as a feminine fixation. The audience targeted toward the beauty and fashion magazines published tend to be people who purchase high quality fashion goods and fragrances. This is evident in the clients Conde Nast Digital make business with as they are associated with top brands such as Alfa Romeo, Calvin Klein and LG. Also the colour scheme used by most of the magazines use light and feminine conventional colours such as pink and purple. There is also the use of the main images on the covers being female models which is evident in Vogue and Glamour magazine Also the target audience in the articles are also mostly mature females as the audience profile for some magazines also indicate that its target audience is 99% females and also contain an average age of 38.
The technology and automotive magazines stereotypically appeals to males as it uses articles designed to suit them by having images of cars and latest gadgets rather than images of people looking nice. Research by EasyLivingmagazine.com states that, ‘The brands advertised on EasyLivingmagazine.com are quality brands’ clearly showing its feature. The publisher targets different audiences because it shows the skill and quality that this company is able to publish different styles of magazine instead of only following only a narrow target audience. Conde Nast other business interests include in creating their own magazine which is called Conde Nast traveller which gives advice and inspires people to go on holidays. Also it helps their clients advertise.
GQ is a magazine that specialize in men's fashion which is published monthly. The target audience are men who are over 25. They appeal to their target audience by the style of their clothing and the famous male celebrities that appear on the magazine.
Vogue is a magazine which contains is a high fashion and life style content which is published weekly. the magazine aims to target women who are above 20 and also people who can afford expensive clothing.
These magazines are published by Conde Nast Digital and are the leading magazines of today. They create magazines that appeal to the older audience but have different magazines that appeal to each gender.
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