Thursday, 3 November 2011
Main task: Case Study Of A Publishing House
The publishing company I have researched is Conde Nast Digital. It was established in 1995 having its first clients being vogue and GQ. Conde Nast websites attracts ‘2.6 million users and has 46 million pages viewed each month.’ This Company publishes magazines such as Glamour, Brides Magazine, Vogue, GQ and many others. The magazines chosen to be published all follow a common trait of being magazines based on improving the quality of lifestyle by dealing with fashion, beauty, technology, automotive and travel based articles to name a few. The magazines publish tend to be heavily dealing with stereotypical male attributes or traits that are often stereotyped as a feminine fixation. The audience targeted toward the beauty and fashion magazines published tend to be people who purchase high quality fashion goods and fragrances. This is evident in the clients Conde Nast Digital make business with as they are associated with top brands such as Alfa Romeo, Calvin Klein and LG. Also the colour scheme used by most of the magazines use light and feminine conventional colours such as pink and purple. There is also the use of the main images on the covers being female models which is evident in Vogue and Glamour magazine Also the target audience in the articles are also mostly mature females as the audience profile for some magazines also indicate that its target audience is 99% females and also contain an average age of 38.
The technology and automotive magazines stereotypically appeals to males as it uses articles designed to suit them by having images of cars and latest gadgets rather than images of people looking nice. Research by EasyLivingmagazine.com states that, ‘The brands advertised on EasyLivingmagazine.com are quality brands’ clearly showing its feature. The publisher targets different audiences because it shows the skill and quality that this company is able to publish different styles of magazine instead of only following only a narrow target audience. Conde Nast other business interests include in creating their own magazine which is called Conde Nast traveller which gives advice and inspires people to go on holidays. Also it helps their clients advertise.
GQ is a magazine that specialize in men's fashion which is published monthly. The target audience are men who are over 25. They appeal to their target audience by the style of their clothing and the famous male celebrities that appear on the magazine.
Vogue is a magazine which contains is a high fashion and life style content which is published weekly. the magazine aims to target women who are above 20 and also people who can afford expensive clothing.
These magazines are published by Conde Nast Digital and are the leading magazines of today. They create magazines that appeal to the older audience but have different magazines that appeal to each gender.
Main task: Profiling Your Audience
BASE READER: Micheal, 19 has a deep passion for the hip-hop scene and enjoys to listen to variety of hip-hop artists. His iTunes accont has variouse artists such as Drake, BIG Sean, Eminem and Lil Wayne In his spare time sports such as football and basketball occupy his time. He is a student at university currently taking a BA in sports and fitness. Living with his room mate they have created a dance group. Also the dance group has performed which they showcase there street dance at small gigs. Playing games as a past time is also a hobbies of his are when he plays games such as Fifa, Call of Duty and DJ hero. Being a hip-hop fan has an impact on his personality and appeals to certain things as he shops only at major retail stores and has maintained two good payed jobs. Hip-hop will remain his motivation in life.
Main task: Audience Research
I have conducted an investigation for my magazine so that i can have more knowledge about my chosen genre by using my target audience. I have conducted questions that will help me create my magazine and make it appropriate for Hip-Hop readers. The question will look at the small details in creating a magazine such as font and how frequent the magazine should be published. I have also used social networking to also research more information about my target audience.
A) BOSS
B) EVOLVE
2. What colours best represent hip-hop?
3. What attracts you to a magazine?
A) COLOUR
B) MASTHEAD
C) PICTURE
D) CONTENT
4. How much would you spend on a new magazine?
A) £2.99
B) £3.99
C) £4.99
D) Between £4.99-£6.99
5. How often do you think a music magazine should come out?
A) MONTHLY
B) WEEKLY
C) TERM
D) YEAR
6. What prop effectively represents hip hop?
A) Mic
B) Headphones
C) Jewellery
D) Glasses
7. Who do you think now best represents the hip-hop scene?
8. What draws more attention to the font?
A) BOLD
B) ITALICS
C) UNDERLINED
Main task: Double Page Spread Textual Analysis
Colour scheme: The colour scheme is kept to a minimum as the page containing the article uses 3 colours in the presentation. This basic scheme allows it to be easy to read and not look like a page contains too much information as the article itself has a lot of text. Although the colour scheme is simple it applies to its target audience by displaying an urban connotation with the splash of colour in the form of paint.Image: The denotation of the image is the band fighting a person in a cartoon rabbit’s costume. The costume the band is wearing is casual seeing that they are in shirts and jeans. The colours of their costume are dull yet appealing to there target audience which are listeners of the math core genre. The dullness of their costume is like this so that it does not become too colourful that tit clashes with the articles colour scheme.
Subject name: Is positioned in the top right hand corner stating the name of the band being addressed visibly.
Quotes: The quote is the second largest text on the page, catching the reader’s eye. It is also situated on the lower 3rd in the centre of the double page spread overlaying the main image and breaking up a column in the article, which can also display its importance clearly.
Stand-first: the font size is large and is white however it not deterring from the headline. It is also very eye catching as it is on a black strip and the main singer name of the band is highlighted by using the colour red drawing readers to read the article.
Drop capital: The drop capital is large taking five lines of the article. It is also in the colour red which makes it more engaging as it is on a white background therefore clearly showing the start of the article. The proceeding paragraphs show two words in drop capital in a slightly larger font to the rest of the text in the columns. The purpose of this is to find a different paragraph without difficulty.
Headline: The headline is in a large white font on a read strip. The headline saying, ‘TEEN SPIRIT’ relates back to the readers and goes with the style of music the band produces.
By-line: This is positioned under the strap-line
Columns: There are 3 columns in the article breaking up the large amount of information being placed. The font is Times New Romans which connotes formalness towards the article.
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